These are my notes about the Gimme App presentation by Aimee Fifarek in San Francisco on April 25th at IUG 2013.
- 2010 decision: “we need to be where our customers are …” – the palm of their hand. It had to be a web app so as not to exclude based on technology.
- How do we know what our customers want and need? Market research (they hired out)! They not only surveyed existing patrons but they surveyed non-users – because we want to recruit!
- Users want to renew books, see what’s available, see content, see what’s new, get book reviews, get book recommendations.
- Aha! A what to read app. It had to be easy to use, fun, and read-alike categories: if you like this, then you might like this.
Usability and Design
- Make it simple
- Make it easy
- Device Agnostic
- They decided on a light and clean design.
- Where does the information come from? Syndetics and Goodreads
- Staff reviews in Goodreads
- RSS Feeds from the Catalog (Scottsdale has feed builder).
- How do you keep it going? No API for the catalog so no good way to get stuff out of the catalog.
- How to pick up specific titles from RSS feed builder? Catalogers created a series statement in 830; how do you know that only reviewed titles are picked up? The series statement like “Library Staff Review_Comedy” then that can be queried! You can use punctuation in Create Lists. Nobody has to know about the underscore because Encore doesn’t care about punctuation.
- To create a feed: create a saved search and a simple configuration file (query=RSScomedy, max_items=50, item_title=:Vit|:Vbt, item_desc=:Vbn520|:Vrn520
- Gimme has an administrative tool that allows for adding and deleted new feeds with a feed name and a feed URL.
- Not enough reviews? Goodreads is readers advisory for the 21st century. This process needed to be formalized. Catalogers were brought into this process and for any new Marc records for which their were new reviews they encoded with the controlled vocabulary.
- ISBN is key to this process. My note: this is how we would plan to grab both the review and the book cover from goodreads.
- They bought tees, buttons, floor decals.
- Create buzz but don’t give too much information so people would ask.
- Easy peal-off stickers with a guerrilla campaign.
- Life-sized recommendations (card board cutouts.
- A training plan!!! Part of the grant money went to iPod touches to replicate the experience.
- Does this increase circulation? Um.
- They compared turnover rate of general collection to turnover rate of Gimme items – success!
- Create new categories once every quarter.
- Total grant was 18,000 – only 6,000 went to development.
- Catalogers pasting reviews into the MARC record in the event of a future API so they could ditch Goodreads.
- Yep! Open source :)